What are the factors that lead to massive bounce rate and how can we solve it? Is there any tool that can help with it?
The "tool" you're looking for is a clear message. A "bounce" is a visitor saying "I didn't find what I was looking for". Put another way, if what the visitor reads first doesn't align with what they expected to find, they'll bounce. Get your message aligned across your advertising and website copy and your bounce rate will drop like plane without fuel.
Answered 6 years ago
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