Is it important to hire a lead generation solution that can provide a great option for lead generation and also leave margin in a business so that a founder or a startup can focus on there business?
I completely agree with JD's sentiment re: focusing on the business = finding leads.
From my experience setting hundreds (if not thousands) of meetings without existing brand awareness, it's crucial to identify your ICP (ideal customer persona). I'd recommend focusing on this process, testing messaging, and generating your leads yourself.
As a result, you'd be able to save money, better understand the pain points of your customer and ultimately make a sound investment in a lead generation service/hire.
Do you have an understanding of your ICP? What are the most effective channels you've pursued?
Happy to chat more...
Answered 4 years ago