ALWAYS focus on their needs. Use a lot of "you" centered language.

Depending on your line of business, offering a free gift such as a webinar, an eBook, a complimentary 15-minute consultation (add a limiter such as for five people — this creates urgency and doesn't make you look desperate for business), etc. works wonders.

I have completed in-person training with some of the seven-figure email marketers that provide true value while making money. I would be happy to get on a call with you to pinpoint your needs.

Best,
Stephanie