For content, I've listen closely to my users and two things make this challenging: 1) different users get different value out of my single product and 2) there is a large psychological underpinning to some of these value props, but it's awkward to make them explicit in a message to our end user. Eg. No one wants to say they purchased a network when they went to the finest business school, but that's also true.
Customers will inevitably perceive different product values. However, if you listen carefully, you will discover a unifying pain point your product addresses. You differentiator is how well your product solves a pain point more satisfactorily than your competitors. One of my areas of experience is communicatung the value proposition [check my profile]. Let's hone this together.
Answered 6 years ago
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