We are in the process of validating our startup idea with the target users of our platform. They are mainly people in apprenticeship (technical). We want to provide them with a free service while generating revenue from company paying to access the service. Since the product is free for the apprentices, what question/strategy would you use to see if they have real intent to use the service? When the product is meant to be sold, there are strategies where you try to close a sale. But in the case of free product, how do you do or what question would you ask?
Don't be afraid to challenge your audience.
Ask them what they do now to solve the problem (that you are solving), what is lacking in their current options, what the ideal option would be, why they do or do not utilize other options, etc.
Find out the upside for your audience, without one your service will remain a passing fad at best.
Answered 6 years ago
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