Context: I own a t-shirt printing startup in Singapore ranking really well on google for search terms related to apparel printing. We get lots of enquiries on a daily basis, but conversions are not great and it is a price competitive industry. So we are figuring out the best way to increase our revenues and profits - Should we focus on printing other items and offering more products like corporate gifts, or just focus more on marketing and selling more of what we are selling currently (Mostly Apparel)?
It's always best to maximize sales on an existing product, before creating a new one.
This could look like increasing traffic, trying to improve conversion rates, getting affiliate partners, etc.
But start to maximize your time and investment that you created with the first product, and create a best performing funnel for all your sales.
Once you feel your current product is selling at an optimal rate, it would be smart to create a product that is an upsell, downsell or crossell to the existing offer. And then follow the same outline with it to create maximum sales and traffic.
Answered 6 years ago
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