Questions

Context: I own a t-shirt printing startup in Singapore ranking really well on google for search terms related to apparel printing. We get lots of enquiries on a daily basis, but conversions are not great and it is a price competitive industry. So we are figuring out the best way to increase our revenues and profits - Should we focus on printing other items and offering more products like corporate gifts, or just focus more on marketing and selling more of what we are selling currently (Mostly Apparel)?

If you are acquiring customers it is ALWAYS great to have more products to sell to them. It's easier to sell to someone who has already bought from you. Expanding your product offering and selling those products to your existing customer base will drive repeat sales and go a long way to increasing predictable revenue and protect you from algorithm changes. Leveraging email marketing and properly segmenting your customer base will help you do this!


Answered 6 years ago

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