I have launched an e-commerce web site for holiday goods and looking for a tangible advise on how to promote it. Spending lots of money on advertising is not an option, however I am prepared to put a lot of effort into it.
I grew my business in the first year by using subscription boxes for cross-marketing. The subscription boxes in my niche already have thousands of eager customers. The boxes source my product just above cost and we get to introduce ourselves to thousands of new potential customers. We don't have to pay; in fact, we generate revenue AND marketing opportunity this way. It's a win-win.