I have launched an e-commerce web site for holiday goods and looking for a tangible advise on how to promote it. Spending lots of money on advertising is not an option, however I am prepared to put a lot of effort into it.
Create account on major social media sites. Facebook, Twitter, G+, YouTube, Pinterest, Instagram and post there. If you cannot spend money on advertising then you need to spend time on posting, sharing and interaction.
Also, do on-page SEO and off-page SEO. If possible try blogger outreach.
Hire some Virtual Assistant to help you in these areas.