My partner and I have been able to bootstrap the business so far and develop a fair amount of functionality. Hiring contractors, though, has prevented us from moving the product development along as quickly as we would have liked. Hence the need for a full time developer that has some skin in the game. My thoughts are the following: Salary of around $100K per year Either performance based bonuses or vesting schedules to earn a modest amount of equity. Goal: Incentivize the developer from working hard for us but ideally not looking to give away equity.