Questions

Over the last 2 1/2 years I was involved in a start up from the get go - creating the whole look and feel for the brand to taking it to market. My skills and experience are broad and varied and I am now doing my own thing creating Visual Identity for individuals and small businesses. But I am seeking someone to work one on one with to help me gain clarity on my long term goal.

Visual Identity? Sounds like a highly experienced graphic designer will help. Not a coach.

Don't expect this to be cheap. Anyone can make a logo. You're looking for the whole package: anything the target market interacts with needs to surround them with the world you want them to be experiencing.

Your long term goal is simple: set a revenue target and figure out how to get there. Once you're there, decide whether you want to sell or raise the target and continue. Knowing that you want to build a business to sell it later on is a good thing to be aware of at the beginning, though, and there's a flowery-but-good book called Built To Sell that talks all about that process.


Answered 6 years ago

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