I own 5 different Real Estate focused companies in Ohio. Since my brainpower is divided between 5 different brands, no single brand really shines. This is holding back my entire team as they have no unified vision, core mission, etc. I need to combine them all in a cohesive way, though several of them must still exist. I have hired the SEO/SEM guys, the marketing guys, etc. I have those internally ready to implement any changes I decide upon, but I don't know how and what to strategize to ensure I make the right move. What type of person or consultant should I be looking for to help with this identity crisis? Where do I find this person for a small company like mine?
Sounds like you are looking for a business coach or branding specialist. As I am sure you already see that what you really need is for someone to come in and explain all available options and how they stack up. In all honesty, no two businesses are alike, so what you will need to do is to look at past track record of the consultant.
My advice would be to find other similar business models and understand how they work, what may be their advantages and disadvantages. Don't be shy to reach out to other owners or executives through LinkedIn, you would be surprised how many of them will be willing to share their experience.
Also, rather than hiring an expensive consultant, maybe it's worth finding an adviser or mentor first and do some due diligence, so that when you do hire someone, you will know exactly what to ask.
Answered 6 years ago
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