Questions

I own 5 different Real Estate focused companies in Ohio. Since my brainpower is divided between 5 different brands, no single brand really shines. This is holding back my entire team as they have no unified vision, core mission, etc. I need to combine them all in a cohesive way, though several of them must still exist. I have hired the SEO/SEM guys, the marketing guys, etc. I have those internally ready to implement any changes I decide upon, but I don't know how and what to strategize to ensure I make the right move. What type of person or consultant should I be looking for to help with this identity crisis? Where do I find this person for a small company like mine?

How do you know the lack of centralization is holding you back?

There's a company that owns seven restaurants in my town, but you'd never know it by looking at each restaurant. They all have their own branding, target market/ideal customer, menu and so on.

What I'd recommend first is an assessment of existing assets. You well know people at different stages of their life and circumstances buy and sell for different reasons (first time buyers vs empty nesters, professionals moving into the city for work, etc.). It may be better for each office to focus on one of these, rather than homogenizing them.

I do this kind of work but am not the $10/hr kind as the impact is strong.


Answered 6 years ago

Unlock Startups Unlimited

Access 20,000+ Startup Experts, 650+ masterclass videos, 1,000+ in-depth guides, and all the software tools you need to launch and grow quickly.

Already a member? Sign in

Copyright © 2024 Startups.com LLC. All rights reserved.