I have a mobile app that requires paid subscription ($23.49 / year). It has free 7 day trial. The app lets parents control what kids can watch on YouTube by 'approving' channels. I have about 200 paying clients but it looks like people are looking for a free solution, here's an one-star review of my app: > Very misleading. It says free but it's only free for 7 days. Wish they would put that in the description. I've put 'this is a paid app!' in description but I wonder if I can turn it into freemium somehow. My challenge is figuring out what should be free and what should require a payment. My best thinking is to keep free 7-day trial with full functionality but after trial expires the app switches to free mode. In free mode preset educational channels only are available. If a parent wants to restore channels they added before they have to buy 1-year subscription. My concern is that parents would still say 'It's not free!' when I ask them to start a trial after they install the app. On the other hand if start from the free mode without trial they will never get a chance to experience the main promise of the app: controlling what their children can watch.
This is always the dilemma with freemium business model. To decide what to give free and what to charge. I like your idea about preset education channels only available. Also you can give top 5 for free and charge for adding extra. You also charge for saving or grouping functionalities. What you have right now is trial period but in freemium you have give something free. So preset is good idea. You can also give control 1 user for free and to control more users you have to pay this is of course if your app supports that feature.
Answered 5 years ago
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