In my business of analyzing websites for profitability, we hear all the stories about why our clients' websites are not making money. The biggest complaint I hear is that their previous web designer made a nice site, but if they make no money, a good design is pointless. So, my questions are: 1. What would keep you, as a potential customer, on the website to make a transaction (purchase a product, call the company, email the company, etc)? 2. What causes you to leave a website in 10 seconds (what Google calls a bounce)?