Questions

I want to interview potential customers for my two-sided app idea, so I can learn from them for insights (should I develop first web app or mobile app, is this a real problem, can I provide a better way to have this done? How much they spend, or lose (time, money) Etc), how should I do this? I do have access to potential customers in a Facebook Group I participate. Should I contact each one Individually or Post a link to get interested people sign up for the solution and then contact them? Or both? Or something else?

Hi, I have done this numerous times at both concept/pre-product stage but also once a product is built and trying to figure out "the problem it solves" (this generally happens after someone has tried to take it to market and no one is buying).

Do you understand how your future users "solve" this problem right now? Observation is a great tool to understand this and then asking to talk to people about their lives in general, and gently leading them to talk about the area you think you solve. If you ask them if something specific is a problem (such as in a FB post, ads etc.), psychologically people feel the need to give you some feedback etc. and you end up basing everything on false assumptions. The other thing is if you ask users if they want certain features and technology, the answer is always yes because people think they want choice, but actually only want limited choice. Your choice of platform should be according to easiest way to solve the problem for end users but also the quickest way for you to build an MVP too and test these assumptions.

This early stage of problem market fit can help inform your marketing pitch, MPV/roadmaps etc. so it is good to listen and learn. I am happy to give you some time free of charge if you want to talk further.


Answered 2 years ago

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