Questions

I am a freelance WordPress web developer who provides a host of other services, including: SEO, social media profile optimization, email marketing campaign management, social media strategy, consulting, graphic design and the list goes on... I'm currently preparing to overhaul my operation with new pricing, more structured policies and a vastly improved image. Since I'm a one man army, I'm struggling with how I should price my services, as I feel there is a huge variation in the value provided. Would it be best to charge a flat rate for all services, including monthly routine maintenance and plugin updates, or would it be advisable to charge a premium for more expert services such as marketing strategy, optimization, and design, then charge a lower rate for routine technical stuff? Opinions and advice on this subject would be very appreciated. :)

There cannot be an exact answer as to what your consulting rates can be because it depends on a lot of factors, these factors are as follows:
1. Hourly rates by world region: The regions where English is a native language are usually in advantage when it comes to hourly rates. This is especially a factor in the industries that requires fluency in the English language - the clients are more likely to hire professionals whose native language is English, so these professionals are in the position to command higher rates. This is the case with developers - according to a survey that included over 5000 freelancers around the world, people from the United States, Australia, New Zealand and Canada command the highest rates, while people from North Africa get paid the least.
2. Hourly rates by country: Apart from the world region, the country you’re living in determines the hourly rates as well. Again, English speaking countries usually reign in terms of the highest hourly rates. According to the a same survey that covered developers, Australia is the country with the highest hourly rates, with Switzerland as a close second; the country that has the lowest hourly rates for developers is Pakistan, with $43/hour. The figures for graphics designers show that Switzerland($48/hour) and Australia ($28/hour) are once again high on the list, while Sweden ($59/hour) offers the highest rates. In comparison to its position on the developers’ list, Pakistan has a better position, and evens with the UK ($13/hour). Russia is once again low on the list ($7/hour), but its India who offers the lowest rate ($4/hour).
3. Consulting rates by skill and experience (engineering and design): Skills and experience are a vital factor in determining your hourly rates - as an example, here’s how the figures unfold for engineers and graphic designers across various experience levels: Entry-level employees have up to 1 year in experience - because they lack extensive professional experience, their hourly rates are typically lower. For example, entry level developers earn $26/hour on average, while graphic designers just starting out earn about $24/hour on average.
4. Hourly rates by education: Education can be an important factor for clients who are looking to hire a freelance, but one Payoneer statistics shows that clients value experience more than education. There is little difference between the earnings of a freelance with a high-school diploma, and a freelance with a bachelor’s degree - surprisingly, freelancers with only a High School diploma outlearn college graduates with bachelor’s degrees. College makes a difference only at later stages of your education - freelancers with master’s and Ph.D. degrees command higher hourly rates than other freelancers. If you’re still haven’t earned you high school diploma, freelancing isn’t out of reach - but, as you’re probably still learning your freelance skills and don’t have an extensive portfolio, expect to make around the equivalent of the minimum wage in your country.
5. Hourly rates by gender: Although the idea of closing the gender pay gap is a popular one, the results of the Payoneer survey indicate that the gap persists despite many who speak against it - men still outlearn women in all surveyed industries. On average, freelance men earn $20, and freelancer women earn $16, though the actual figures vary by industry once again. Men out earn women for $3 on average across industries - the only two industries where the difference is minimal ($1) are Design & Multimedia and Writing & Translation. The biggest difference ($5) is in the field of IT & Programming, where men earn $21 and women $16. However, despite the gender pay gap being a norm in most of the world, there is a small number of countries where freelance men and women earn the same, like Venezuela (15$) and Romania ($23). Also, there are a few countries where freelance women earn more than freelance men like Bolivia (men $18 vs women $22) and Indonesia (men $18 vs women $19).
Average freelance and consulting hourly rates: According to the Payoneer survey, without taking into consideration any factor (like industry, location, and skill level), freelancers on average charge $19/hour
Consulting hourly rates by industry: Hourly rates vary across industries, from $28/hour for the Legal field, to $11/hour for the Customer & Administrative field. Here’s what the hourly rates are for 8 prominent industries:
1. Multimedia & design - $20
1. Graphic Designer - $17
2. Illustrator - $19
3. Web designer - $21
4. Multimedia production - $23
2. Legal field - $28
1. Fraud analyser - $27
2. Professional in charge of contracts - $28
3. Paralegal - $28
4. Legal consulting - $29
5. Tax lawyer - $30
3. IT & Programming - $21
1. IT Support - $18
2. QA - $18
3. Web programmers - $21
4. Database programmer - $21
5. Mobile programmer - $22
6. Developer - $23
7. Game programmer - $24
4. Manufacturing & Engineering - $21
1. Telecommunications - $21
2. Product designer - $22
3. Hardware engineer - $23
5. Management & Finances - $19
1. Accountant - $18
2. HR - $18
3. Project manager - $20
4. Financial analyzer - $21
5. Business manager - $21
6. Marketing & Sales - $18
1. Social Media - $16
2. CRM - $18
3. Sales - $18
4. SEO - $19
7. Writing & Translation - $16
1. Content writing - $15
2. Web content - $16
3. Translation - $16
4. Sales content - $16
5. Research - $17
8. Customer & Administrative support -$11
1. Data entry - $11
2. Virtual assistant - $11
3. Administrative support - $12
4. Customer services - $12
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath


Answered 4 years ago

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