Questions

I am a freelance WordPress web developer who provides a host of other services, including: SEO, social media profile optimization, email marketing campaign management, social media strategy, consulting, graphic design and the list goes on... I'm currently preparing to overhaul my operation with new pricing, more structured policies and a vastly improved image. Since I'm a one man army, I'm struggling with how I should price my services, as I feel there is a huge variation in the value provided. Would it be best to charge a flat rate for all services, including monthly routine maintenance and plugin updates, or would it be advisable to charge a premium for more expert services such as marketing strategy, optimization, and design, then charge a lower rate for routine technical stuff? Opinions and advice on this subject would be very appreciated. :)

Great question. I stay at the competitive rates, not more expensive than the competition and not so low where potential clients do not think your services provide no value.

For me, $90 per hour has worked wonders, because some clients think anything with 3 digits like $100 and up per hour is too expensive.

The best pricing strategy that works well is an "a la carte" proposal where you provide as many services for your clients as you think they need, but let them choose what they need.

For example, you can offer the a la carte as:
- SEO at 5 hours per month
- Social Media at 10 hours per month
- Email Marketing at 15 hours per month
- Wordpress design at 8 hours per month

If the client only wants Social Media and Email Marketing services, you charge them $2,250 per month ($1,350 + $900) per month. It works well for me and my clients.

I would be willing to speak to you to show you samples of my proposals to my clients and how the A La Carte approach works to offer your services like email marketing, social media marketing, and SEO.

Bruce


Answered 10 years ago

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