Questions

I understand Sean Ellis's view on product-market fit, etc. But while our product is ready (AKA "good enough") to launch and (I believe) start to get some paying customers, part of me wants to hold it back for another 1-2 months to "polish it up", add a few more things, etc. While they will definitely help, I'm not sure we absolutely need them. We've spent a year building our product and most of the functionality is there. It works and is stable, but we also have 3 big competitors in our space with lots of funding, good (but complicated) products, etc. So my question is really, should we stay in a private beta for 1-2 more months (with no paying customers, just a few dozen users) or should we launch sooner, even though I personally feel a bit more time on the product is needed?

It depends on how many prospective customers you have.

Do you only have 3 high profile customers that you think you can sell to, or are there 100s.

If there are 100s, simply write a few of them and ask them if they want to try out your product for free, since you identified them as "high profile" clients. (don't add the "" of course;))

If there are only 3, polish for another 1-2 months.


Answered 6 years ago

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