Questions

We started as a job matching platform for employers but revenue model was weak and built a scheduling system which will increase employer stickiness - hence we can charge a monthly subscription fee. A small portion of the employers will need scheduling but may not see the value of our platform yet or that they already have an existing older system. Our system basically allows employers to schedule workers shifts and shifts are turned into job post so that employers can easily manage and hire their hourly workers. Now that we need to convert the users, we are afraid that after the 7 day trial, employers will decide to quit. We will then not have enough job posts and will face the risk of loosing jobseekers. An argument to this is that if employers who post jobs are only free riders and not going to use scheduling/ pay for our monthly subscription fee anyways. It is better to grow with only our product lovers and ditch other employer.

First of all, you need to understand their business relationship with you. This is the most vital thing. You can't just upgrade and tell them to pay or else they'd just go somewhere else.

When it comes to the expense of generating new business vs retaining, the latter one is cheaper. So, it's either you give them 2 or 3 months free for their annual subscriptions or provide them VIP access (considering you have tiers on your service) for added value.

You need to understand that they are the early adopters of your business model and this should not entirely be about the "immediate profit" but the long-term relationship.

If you need help in creating an organized onboarding for your previous customers, you can book a call with me here at Clarity.


Answered 6 years ago

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