We started as a job matching platform for employers but revenue model was weak and built a scheduling system which will increase employer stickiness - hence we can charge a monthly subscription fee. A small portion of the employers will need scheduling but may not see the value of our platform yet or that they already have an existing older system. Our system basically allows employers to schedule workers shifts and shifts are turned into job post so that employers can easily manage and hire their hourly workers. Now that we need to convert the users, we are afraid that after the 7 day trial, employers will decide to quit. We will then not have enough job posts and will face the risk of loosing jobseekers. An argument to this is that if employers who post jobs are only free riders and not going to use scheduling/ pay for our monthly subscription fee anyways. It is better to grow with only our product lovers and ditch other employer.
Customer's digital footprint should give you some directions.
a) Find out how much customer account's on an average spend in a day
b) Find out how many average time users from that customer account spend time.
c) Figure out those that are spending above average time on your website.
d) figure out the pages they are spending the time most.
e) reach out to them and ask for feedback as to what can improve their experience and reduce their hiring time.
f) Once you have validated that the features you have built are things active customers value, then its provides immense confidence to price.
Instead of monthly subscription, help them with a lower threshold subscription for them to try.
7 day free trial may not really work.
Answered 6 years ago
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