Customer experience is priority in any kind of today's business. First get to know and define the real vision/purpose of your business in relation to the world, your community or your customers... Why do you do what you do? Then think about how you can achieve that vision/purpose, in general terms, and then what is the resulting product or service you are providing. This way you will see the critical path of your business. Anything that you see on that critical path, is your top priority, above money, above anything, and the rest is secondary. Focus on your purpose!