I agree with JC's reply. For the life coaching market, you need to present yourself as an authority and thought leader. Prioritize your content and blog over store features. Also, with WordPress you'd have diverse e-commerce options that could be more suited for your offerings and easier to use. Plugins like Easy Digital Downloads, Restrict Content Pro, and LMS plugins like LifterLMS and LearnDash are great options to consider. Sometimes WooCommerce can get a little cumbersome when you have all or mostly virtual products.