Questions

I am running a little business in Germany targeting teachers and schools. We offer fun and sporty adventures for school trips and other extracurricular activities. What we do is "new" so nobody is typing our services into google (example: Tablet Touren - it's a fun new interactive version of a scavenger hunt). There are no common words for when a teacher is looking for what he should do with his class on their next fieldtrip.

Nick is giving great advice here. Tools like SEMrush and SpyFu are excellent for doing competitive research. KW Finder is another awesome tool for additional keyword research. This article has some great ideas for expanding your keyword universe and considering the user's search intent: https://blog.kissmetrics.com/keyword-research-smart-way


Answered 6 years ago

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