Questions

I am a sales and marketing professional, solely responsible for my company's online brand value creation by way of marketing our service offerings along with final closure of business deals i.e sales or revenue generation. In short, work as a CMO and sales guy. The company offers business intelligence consultancy to global clients in the form analytics and research services. Since I have been associated from day 1, when it was a start-up 4 years back, I command respect for whatever I have done all these years. Owing to little business success, management has decided to recruit couple of professionals based on my years of request to support my effort. I am thinking of recruiting the following: 1. Lead generation/business development 2. Content Specialist 3. SEO/adv professional.

My tendency for creating core clients, tends to be different than most.

Whenever I'm bootstrapping a new business or looking for a large cash flow infusion, I avoid online + go offline.

My venues are speaking/networking at Meetup events + conferences.

Put me in a room with 100 people who've paid $1000s to be in the room + I can convert most of the room to clients.

I tend to treat online marketing as gravy + target my primary money, via platform talks.

So... If I were hiring people, I'd hire people who were excited about attending events + conferences to both network + speak.


Answered 6 years ago

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