At the moment we are cold-calling, which is working wonders, but its very slow and time consuming. Requires calling, getting to the right person, then maybe a couple calls, then bingo! Then an email in response. Looking at cost-effective options. How can we be more targeted. Email marketing is an option, but I don't want to just send a bulk of unsolicited emails (done it before, mail chimp etc..., need to add some form of value, understand our different segments). Trying to avoid to just send newsletters... what options could we try?
You Will Get Nowhere By Doing What Everybody Else Is Doing.
Here is a simple and quick answer, but value is not determined by the number of words.
What you need is a segment your list. Do tests with links, keywords, and offers when you send out emails. In say, 5,000 emails you use a link that will make an offer for more info, newsletter, product, services, etc. Anybody who opts into this new list are then further segmented and can be marketed to in a certain way. They never know that they are segmented, but you do.
It allows you to have a powerful way of marketing. One size doe not fit all.
Michael Von Irvin