Questions

I've had an online hobby business for the past 10 years selling antique and collectible items (all transportation related). My inventory is hundreds of one-off items, each of which appeal to a different type of collector/enthusiast. I am currently selling primarily on eBay, but also use Etsy, Instagram, Kijiji / Craigslist, a couple enthusiast forums and my own website (very low traffic currently). What are the best strategies to use to market a business of this type on a very limited budget?

Another strategy is to connect with newsletters and blog sites that your best customers subscribe to and read frequently. If you are not sure, select a random few past customers and ask them directly. Then send an email query to the publisher or editor of these media and offer to serve as a go-to expert for future Q&A content about collectibles, etc. Perhaps the editor would accept a short guest post that you could submit along with a link back to your business website. In many cases, the only cost to you is your time. This is worth exploring. I would be happy to discuss other strategies with you if you will contact me.


Answered 7 years ago

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