We are looking to get more visits from our target audiences, and convert more sales. We have a good social media program, and are selling well on Amazon.
Are you running any Facebook Ads? You can target your audience, create an ad that send people to your website, and create a Facebook Pixel to track your conversions. What about creating funnels? Capturing cold prospects in a Facebook Ad, for example, and sending them through steps all the way to purchase.