I want to create modules on Wordpress to teach people how to run a retail business better in a small niche fitness studio.
You are starting right. A blog is a way for you to reach out to your audience, but I guess if you're at the very beginning (stage), you should look at it from your customer's perspective. What do they want to know? What do they want to learn?
If you want to brainstorm and create a content strategy for your new retail blog, don't hesitate to book a call with me here at Clarity.