I managed my program for years on my own but the effectiveness is declining and I'm being approached by 'experts' who want to take care of it for a monthly fee. What is reasonable and what should I look out for?
It all depends on the budget. It can go from a 20% to 35% of your paid media cost. The percentage might vary depending on the budget, if the campaign needs to be built from scratch (which is not your case), if it needs a major optimization or you are not using latest Google/Bing trends.
Feel free to contact me if you need a free audit and quote.
Answered 7 years ago
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