Questions

Our app is user content driven and news-based. We want to simplify the user experience as much as possible, to ensure that a higher percentage of new users are easily on-boarded and exposed to our content and features. From an investor's perspective, they're also interested in the general size and quality of our database. In the early stage, are we better off simplifying (or even removing) the registration process to increase new members/eyeballs, and overall content consumption - OR - stick with a more thorough, gated process which includes capturing multiple data fields upfront (such as DOB/gender/etc.) with an SMS verification. In terms of the features of the app, the mobile number is not really required. It was just included for general security purposes and to increase the potential quality of content submitted. I guess we're trying to understand whether potential investors would value a higher user base or a smaller, more thorough database.

Investors will care about the number of engaged users. Between 100 disengaged users where I know their detailed profile and 100 engaged users where i only have an email, which one do you think it is worth more?
I would avoid a police interrogatory style of subscription and go with the absolute minimum. You will always have ways to gather more info at a later stage.


Answered 7 years ago

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