Questions

A platform that focuses on one’s story & who they are through posts on activities attended, courses taken, books read, business interests, documentaries, etc. over what you’d put on a resume. Allows people to network more effectively & to represent themselves professionally with more than a resume. Person x with a limited resume posts business interests and activities and uses mutual interests/experiences to connect & build a network. Is this something that you'd sign up for in addition to your LinkedIn account? Could you see yourself making meaningful connections on the platform?

At Prospus we daily interact with companies in the ideation phase, and are often hit with questions just like these. While we have gone on to help build and launch successful products that started as an idea, we have advised just as many individuals and companies to avoid a project.

I would say you have the start of something interesting, but you should spend a substantial amount of time researching potential competition. Who offers something similar? How is your idea different? This research will help you refine your idea and determine its real value.

You should also start identifying your target customer by building an ICP (Ideal Customer Profile). Then ask yourself a few questions: will your ideal customer spend time on this? What is their perceived ROI? What do they get out of it? You need to be able to answer all of this before you go too much further.

It's vital you invest your time where you get the greatest ROI. I'd be happy to get on a call and help you think through this strategically and determine if this is a worthwhile idea to pursue.


Answered 3 years ago

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