I just started a curated newsletter about personal finance for millennials. Each issue includes 10 curated articles from various sources about investing, budgeting, paying off loans, and etc. I do not have any subscribers yet.
Promise value. No one will subscribe to your newsletter as a favour to you — they need to know what is in it for them. Your newsletter’s description must express a clear value proposition to give people a reason to subscribe. Asking people to subscribe to your newsletter solely to get a reminder about your future creations is not really providing value to them — it is about providing value to you. That is why people rarely subscribe to those kinds of newsletters. They will not. Be explicit, be obvious, and do not be shy about asking them to subscribe. If you are proud of your newsletter — and you better be, or it will never work — then there is no reason to be hesitant to ask people to check it out. Feel uncomfortable about it? Then go learn how to get over your fear of self-promotion. Showcase your signup form or call to action. This seems obvious, but apparently, it is not. Make your newsletter impossible to miss. Build trust. Because so many people and companies abuse the privilege of having access to their audience’s inbox, trust is more important than ever. People are sceptical when you ask for their email, so the only way to get someone to subscribe to your newsletter is if you first get their trust. The way to get an audience’s trust is to consistently deliver what you promise, show them you care about them, and provide legitimate value in your interactions. If you struggle to get your audience to subscribe to your newsletter, it is often a sign they do not trust you yet.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath