We are a startup that is in the process of manufacturing and distributing Nutricosmetics to the US market. Based on our pilot project, we understand that marketing, especially digital marketing, is key to growth in this highly competitive category. To conserve cash, we are thinking about hiring a marketing agency with experience in the beauty or skincare and offer 75% in equity and rest in cash based on results. Are we being realistic? Are there marketing agencies who will accept equity as payment? From the startup perspective, is this a good idea in the long run?
Hi, i will like to disagree with most of the answers here that it is a tough sell
If you have the right product with a right vision then it would not be difficult to sell your vision for an equity stake.
You just need to find agency which has the marketing capability to get the product sold in this market.
Running a marketing agency myself, i have invested in quite a few Indian companies for equity stake only and they are doing good. Additionally, when you are a startup it makes sense to have a strong partner which can be a tech person or a marketing agency
Its all about right connect