Questions

Do startups in the digital health space “sell” their solutions directly to healthcare providers in the US or through tech integrators (e.g., Accenture, IMS Health)?

Good question, are you sure you want to sell to providers? Of course, providers want to deliver great care as well as keep/make their patients healthy, but what is their financial incentive to do so? Do they have risk based performance contracts with healthcare payers? What are the metrics they are trying to attain? Do they receive care management fees from a payer for delivering specific types of care/health management? Understanding the payment model of the providers you think you want to target it crucial. It might be you want to actually target the payers directly with your solution? Happy to discuss mote. Thanks!


Answered 7 years ago

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