My client has a massive 188 page website that has very poor UX, is not responsive and has very poor conversion. I am planning the new UI design currently and am confident that we can improve the journey and conversion. He has a very content rich site. In the new site, should I just preserve the sites that get the most traffic currently and set up re-directs for all the rest? Or should I migrate all the content and just adjust the navigation to make it less overwhelming?
A few SEO related things to think about:
Does the page have inbound links?
Does the page have organic traffic?
Does it rank on the first page of Google for any queries?
If you answer yes to any of the above questions you need to think about the cost of removing the page. Yes, you can 301 redirect them to a new page, BUT if you want to preserve the rankings, you should keep the page as similar (from a content perspective) as possible.
If you are making major updates to the site architecture, you should look at Google's recommendations for moving a site with URL changes: https://support.google.com/webmasters/answer/34437
This will also help you keep your rankings.
Answered 7 years ago
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