I have been procrastinating about opening a new business by over-analyzing the location. How can I avoid this problem?

Your question immediately caught my eye because of my background in surveys and research. I'm curious to know what's holding you back? Do you feel that you haven't done sufficient surveying and research and are therefore over-analyzing data with gaps in it?

I find that over-analysis is often a symptom of fear because we are lacking answers that will give us a greater level of certainty than we currently have, in order to make a confident decision. What are your outstanding questions? If you haven't yet done market surveys or research, those activities will no doubt answer the questions.

I'm happy to hop on a call to discuss further. Also, you may wish to check out my recent radio interview where I talk about the benefits of doing surveys in business.

Answered 4 years ago

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