Equity for Graphic Design? Some of my best advisers say trade some equity for design - others say no way. What are your thoughts and experiences?
Equity should be preserved for something of real value that cannot be achieved otherwise. Equity for a design partner - yes. Equity for a design deliverable - No. The benefit of equity is that the person receiving it becomes invested in the success of the business and will continue to work to help it grow. A graphic design is static - once its delivered the value exchange is complete.
Answered 7 years ago
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