You need at least 1 PRIMARY marketing strategy that you can use to ACTIVELY promote your business. Referrals are great, but as a colleague is fond of saying - "referral marketing is just a nice way to say you have no marketing strategy at all". Referrals make other people responsible for generating your leads. That is a recipe for certain struggle.

Instead, you need to start with a message that is a very clear and specific solution that you provide for a very clear and specific audience. Pick ONE solution and ONE audience for your message. The more specific the better. For example, perhaps you promote service to motorcycle crash victims who need help re-learning how to walk. Or stroke victims relearning basic muscle movements. Then look for opportunities to share your message deeper by thinking about where your audience can be found.

There are dozens of ways to get your message out there once you've honed it in sufficient detail. Happy to engage in a conversation for more detail...

Answered 5 years ago

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