My client is a property broker in Paris for Anglophones who can't speak French. She is basically an advocate for the buyer and has access to most real estate agencies listings in Paris. Following popular digital marketing funnel strategy Im trying to pull apart the core brokerage offer to create lead magnets and tripwires but i just can't see how to offer anything other than a free consultation (which everyone does) as tripwire. I thought of creating some property searcher software like an evernote specifically for property searchers but that is a big project. Thanks for any help!
Here's a case study of the tripwire ebook. Our client is ApartmentSpecialists.co.nz - a brokerage selling apartments.
We set up their website to do two things
1 - split the buyers and sellers into separate pathways (funnels) through the website.
2 - persuade them to self-identify by offering an ebook to download.
The detailed case study is here for you to read.
http://creativeagencysecrets.com/testimonial-case-study-apartment-specialists/
I suggest you also visit their site and sign up to read the content we wrote - a lot will be transferable to Paris real estate.
Answered 7 years ago
Access 20,000+ Startup Experts, 650+ masterclass videos, 1,000+ in-depth guides, and all the software tools you need to launch and grow quickly.
Already a member? Sign in