Like many posted questions I would need more detail to be able to give you meaningful advice. My experience in this area is that I co-founded a web analytics consulting practice that was acquired by WPP in 2006 and have been working in customer acquisition since 2002.

What is your product or service? What are you key goals for setting up a dashboard? Have you done the most important work - carefully selecting 5-10 metrics that are both actionable and drive your business?