What sort of marketing strategy goes into selling a product prototype in the pharmaceutical industry? I'm looking at retailers such as CVS, Walgreens and Walmart.
The short answer is:
1) Your product needs to demonstrate a clear appeal to consumers, including the fear factor ("If you don't use this...")
2) This will also affect product pricing.
3) You have to show the science behind it, what is proven and what is new.
4) If required, you should already have the necessary approvals (FDA, etc.)
* Above all, you need to demonstrate that you know the market (present and what's coming) and the industry, and that you know what you're doing.
This is, I can only imagine, a big money deal. Do not skimp on preparation or research.
There are options as well. A "simple" deal where these stores act as wholesalers or some sort of partnership / profit share.
Let's talk about what you are offering!
https://clarity.fm/duanemarch
Answered 5 years ago
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