I like Carl Bass's (CEO of Autodesk) definition of innovation: "Innovation, simply put, is to make things better." Consider Viber's success story: acquired by Rakuten for almost US$1B in less than 4 years. Their secret sauce? Rather than creating a new market altogether, they entered an existing market (VoIP) and focused on delivering an enriching user experience*. Sounds familiar? Yes, Steve Jobs did NOT invent the MP3 player, did NOT invent the tablet and did NOT invent the smart phone. Having successfully exited two startups so far, I'd be happy to take your call and help you find a target market with higher odds of yielding a successful acquisition. *http://RMentrepreneur.fyi.to/Viber