I've got a start-up idea and started working on in, mainly on website. but I'm newbie in marketing. What are the fundamental books to read to understand the basic of marketing? Should I really invest my time understanding how AdWords and paid media work without paying an agency that knows the job? Basically what book would you read at this point and what would you put the focus on?
Instead of marketing, study design thinking. Most business plans want market demographics, while design thinking requires empathy and listening to the test market. I am using design thinking to drive my newest startup, and I believe I will excel, because I have listened to people - not collected data.
Feel free to connect with me and chat.
Answered 7 years ago
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