I've got a start-up idea and started working on in, mainly on website. but I'm newbie in marketing. What are the fundamental books to read to understand the basic of marketing? Should I really invest my time understanding how AdWords and paid media work without paying an agency that knows the job? Basically what book would you read at this point and what would you put the focus on?
This Udemy course is the best introduction to lean startup marketing that I know of: https://www.udemy.com/growth-hacking-masterclass-become-a-digital-marketing-ninja/
The content is very well explained in an engaging way with downloads, and screencasts which all help to show explicit examples of how to do everything that is described. You'll learn all the fundamentals tools you need to implement a 'growth hacking' mindset of rapidly testing, learning, and iterating your marketing strategies.
Bonus: It costs only $15 when it's on sale.
Disclaimer: It's possible that an interview with me may be in one of their future courses.
Answered 7 years ago
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