I'm struggling to give birth to my blog. I'm stirred in different directions at once. For example: should I brand myself with my name or should I brand it around a marketing concept? For example Leo Babauta, struggle to get his domain name out there but eventually changed it to zenhabits. I am in the Zen field, and it's hard to identify what could work. Any thoughts??? Perhaps you guys had the same issue
If your brand is based around your personal name, then it may be awkward for the blog to grow into a multi-author site one day. Other contributors wouldn't get credit. Conversely, anything they say on the site would reflect on you personally.
If your brand name is based on a single topic, then it may be too narrow to expand or too inflexible to pivot.
When choosing a name, you'll want to consider every direction your project might conceivably take some day.
Answered 7 years ago
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