I have been working on my site but a client sent me a mail yesterday and said it was difficult for her to read through as the colors were a bit boring for her. Anything you thing I can change here to affect user experience and increase conversion? Site url - https://goo.gl/pWqaPV
It is important to have a logo / more distinctive branding on the site. I would also consider some UI updates. The color palette is one you should seek to improve, ideally through some A/B or multivariate testing. It is not clear (at least not at first glance) what conversion goals you are targeting, and what call to action you are hoping site visitors to take. It is very important to define those metrics before investing too much more time and effort on site enhancements and testing.
Answered 7 years ago
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