Questions

Value propositions are suppose to be simple and clear. "Simplify your finances" is that a good value proposition?

I agree value propositions should be simple and clear. "Simplify your finances" is a great start. You should then follow up with how your product does that etc.

Start with a best guess value proposition then let the market tell you what the real best value proposition statement should be. Do this by split testing various versions to see what the outcome is. Once you get customers ask them via a survey or phone call what they think the value proposition should be.

Always defer to the market for the answer to best anything.


Answered 4 years ago

Unlock Startups Unlimited

Access 20,000+ Startup Experts, 650+ masterclass videos, 1,000+ in-depth guides, and all the software tools you need to launch and grow quickly.

Already a member? Sign in

Copyright © 2020 Startups.com LLC. All rights reserved.