As a college entrepreneur, what is the best way to market internet start up launch with the most cost effective way possible? As my partner and I are coming to our launch date I need to find some clarity on how to market this the most cost effective way possible. I am a college student and on very limited funds. I do have experience in social media but as you guys know it does cost quite a bit to really get the traction you want. Not much has been spent being that my partner and I have the creative background to get this done and him being the technical guy to build this thing out. I have read in other forums to seek investment for marketing but I don't want to remove my focus to try and acquire funding. Especially when we don't have many users and know we can get this thing off the ground using free or low cost resources. I've made a list of potential collaborators and acquired a list of emails to shoot to all bloggers in the technical space. Is there anything else I can pursue when coming to the launch? Also in terms of content creation for social media. This is my first tech start up. Essentially it is brand and needs to have its own feel that people can relate to and notice. Is there any tips or examples that someone can give me on that? I appreciate all answers and look forward to hearing from everyone. Thanks!

I would say that instead of going wide, go narrow. Get some quality feedback to fine-tune the product. What I mean by that is, show your product/prototype to people you already know and get their feedback [ignore if you have already done that]. Make the product so compelling that they become your "marketers". Can you show it to some extreme users - somebody who would absolutely love it or hate it? Get their feedback - see what triggers them and incorporate that into your product if you can. This way, when you go spend the budget you have on marketing, you have a better chance of success. Also, the feedback will help fine-tune the messaging that goes with your marketing.

My experience is with Design Thinking, where you are are constantly empathizing with your user and getting their feedback to fine-tune your prototype. Also, the focus is on delighting the user. My thoughts above come from that experience.

Not really the marketing answer you wanted, but will help you fine-tune the message when you go market. Hope that helps and best wishes!

Answered 3 years ago

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