Each time I want to start a business, I feel excited in the beginning but when I think about sales, I feel overwhelmed and I bail out I'm a software engineer with full time job, I identify a business opportunity, I do all the planning, I create business model canvas / plan in few days, I do all the planning following lean approach , set a schedule etc. I know my ideal customer and market, briefly all the theory is done, but when it comes to taking actions, talking to people and get some clients on the phone, I feel overwhelmed, and afraid to get out of my comfort zone I end up dropping the ball quickly and the idea falls in the cracks.
Why do you have to do the sales? Find a friend, family member, or partner and focus on the product. THAT is what will matter most. Let someone else handle the sales. No one can do it all, especially as you prep to scale.
In terms of building a sales process, I can help.